Blog Archives

Why the definition of news must change in the digital age

Feb 18

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Nothing is more deeply ingrained in the newspaper industry than the definition of news. It’s the foundation of what we do, the “product” we use to attract and serve consumer audiences, and the platform on which we sell most of our advertising.

Now the definition desperately needs fundamental change, as I’ll document below. If we hope to be relevant and engaging to the people in our markets, we need to start over, beginning with a fresh answer to the question, “What is news?” Read the rest of this entry →

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Posted in Audience, circulation, Content, Disruption, innovation, Media business model, News, Newsrooms, Uncategorized

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Desperately needed: More innovation on the audience side

Oct 14

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Just how disrupted is the old newspaper business model — the model that’s centered on providing news to a geographic market?

A lot more disrupted than many people in the news media think.

The local media industry is scrambling to innovate around sales. This is seen, for example, in the race to create new digital sales teams and agencies selling digital marketing solutions to small and medium businesses. And the industry is innovating around costs by consolidating, outsourcing and otherwise whacking at the high costs of producing and distributing its products.

But I don’t see a lot of innovation happening around the content model that’s been the basis of the newspaper business for the last 100 — even 200 — years. Read the rest of this entry →

Posted in Audience, circulation, Consumer revenue, Content, Disruption, innovation, Media business model, Newsrooms, Paid content, Revenue

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Seven kinds of “new news” for the 21st century

Feb 13

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I’d like to pose a challenge to the thousands of intelligent, dedicated people still working hard to serve their communities with the news and information they need.

I challenge you to rethink what your readers/users want.

Most news organizations are still using notions of news developed in the Dark Ages of the 19th Read the rest of this entry →

Posted in Audience, Disruption, Media business model

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