Blog Archives

‘It’s the end of advertising as we’ve known it’

I was surprised to hear those words come out of my mouth recently, during a strategic discussion about where our company, Morris Communications, needs to be in three to five years.

I heard myself say, “We need to realize that we’re witnessing the end of advertising as we’ve known it. Not this year, not next year, but over a period of not very many years.” Read the rest of this entry →

Posted in Advertising, Disruption, innovation, investment, Media business model, Revenue, Sales

Desperately needed: More innovation on the audience side

Oct 14

Posted by Steve Gray

Just how disrupted is the old newspaper business model — the model that’s centered on providing news to a geographic market?

A lot more disrupted than many people in the news media think.

The local media industry is scrambling to innovate around sales. This is seen, for example, in the race to create new digital sales teams and agencies selling digital marketing solutions to small and medium businesses. And the industry is innovating around costs by consolidating, outsourcing and otherwise whacking at the high costs of producing and distributing its products.

But I don’t see a lot of innovation happening around the content model that’s been the basis of the newspaper business for the last 100 — even 200 — years. Read the rest of this entry →

Posted in Audience, circulation, Consumer revenue, Content, Disruption, innovation, Media business model, Newsrooms, Paid content, Revenue

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Tags: audience accountability, audiences, content, coverage, definition of news, disruption, disruptive innovation, diversification, mass media, media, media disruption, newspaper, newsrooms, traditional media