Nothing is more deeply ingrained in the newspaper industry than the definition of news. It’s the foundation of what we do, the “product” we use to attract and serve consumer audiences, and the platform on which we sell most of our advertising.
Now the definition desperately needs fundamental change, as I’ll document below. If we hope to be relevant and engaging to the people in our markets, we need to start over, beginning with a fresh answer to the question, “What is news?” Read the rest of this entry
I’d like to pose a challenge to the thousands of intelligent, dedicated people still working hard to serve their communities with the news and information they need.
I challenge you to rethink what your readers/users want.
Most news organizations are still using notions of news developed in the Dark Ages of the 19th Read the rest of this entry