Category Archives: circulation
Desperately needed: More innovation on the audience side
Posted by Steve Gray
Just how disrupted is the old newspaper business model — the model that’s centered on providing news to a geographic market?
A lot more disrupted than many people in the news media think.
The local media industry is scrambling to innovate around sales. This is seen, for example, in the race to create new digital sales teams and agencies selling digital marketing solutions to small and medium businesses. And the industry is innovating around costs by consolidating, outsourcing and otherwise whacking at the high costs of producing and distributing its products.
But I don’t see a lot of innovation happening around the content model that’s been the basis of the newspaper business for the last 100 — even 200 — years. Read the rest of this entry →
Posted in Audience, circulation, Consumer revenue, Content, Disruption, innovation, Media business model, Newsrooms, Paid content, Revenue
Tags: audience accountability, audiences, content, coverage, definition of news, disruption, disruptive innovation, diversification, mass media, media, media disruption, newspaper, newsrooms, traditional media
Price hikes on content — and then what?
Posted by Steve Gray
As more and more newspaper companies charge more and more for their content, it’s important to ask — how are they using the money?
Posted in Audience, circulation, Consumer revenue, Disruption, innovation, investment, Media business model, Paid content, Revenue
Tags: audience, business model, circulation, Clayton Christensen, consumer revenue, content, content meter, disruption, innovation investment, media business models, media disruption, newspaper, Paid content, paywall, pricing, revenue
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