Category Archives: Audience
Seven kinds of “new news” for the 21st century
I’d like to pose a challenge to the thousands of intelligent, dedicated people still working hard to serve their communities with the news and information they need.
I challenge you to rethink what your readers/users want.
Most news organizations are still using notions of news developed in the Dark Ages of the 19th Read the rest of this entry
50x current information = lots more disruption
If you’re involved in traditional media and your mind wasn’t boggled by last month’s IDC report, “The Digital Universe in 2020,” it must be that you didn’t see it.
So let’s take a look, and then let’s consider the implications.
Each year, IDC — a division of EMC — attempts to estimate the amount of digital data created, replicated and consumed that year, and to project the growth likely in the “digital universe” by the end of the decade. Read the rest of this entry
Creating audience leadership at Morris
It used to be so simple. Now it’s so complicated.
The days are gone when hiring a few reporters and editors and reporting the news of your town virtually guaranteed you healthy advertising revenues and a handsomely profitable business.
Back then, we didn’t talk about “content” or “audience.” We just reported the news, and people showed up in droves to get it. Businesses paid us to put their ads alongside the news, and people paid us to print their “car for sale” ads somewhere in the back section. And we enjoyed profit margins that other businesses could barely imagine.
It was nice.
These days, it’s not so nice. We’re still doing the news, Read the rest of this entry
Here comes the next wave of disruption: hyper-targeting
This may be the most important thing I have to say this year:
The next wave of disruption for newspaper companies is bearing down on us right now, and it will be a doozy. Read the rest of this entry
MediaReset 