Posted by Steve Gray
One of the biggest challenges legacy media companies face today is learning to think big enough to meet the real 21st-century needs of advertisers.
There’s a lot of talk about native advertising right now. Done right, it can help to meet those real needs. But native is, at best, only a small piece of a much bigger puzzle.
For those who learn how to solve that bigger puzzle for advertisers, the payoff can be much greater than just another sale of print space, air time or digital display units. Read the rest of this entry →