Category Archives: direct access

Visualize your new local marketing agency

Sep 14

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When your comfortable, well-established business model is being disrupted, one of the toughest challenges is looking beyond your old business model to visualize what you must become.

In past posts on this blog, one by one, I’ve pointed out a host of new opportunities that are emerging in local media markets. In this post, I’m going to roll them up into a single new business entity we can visualize and work to develop. Read the rest of this entry →

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Posted in Advertising, content marketing, Digital media sales, direct access, Disruption, e-commerce, innovation, management, marketing agency, Media business model, media management, Native advertising, Revenue, Sales

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Direct access — a huge disruption of local media

Aug 21

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For local news media, the most crippling disruption served up by the Internet isn’t in news — it’s in advertising.

And it’s not just other players getting the ad spending we used to get, although there’s plenty of that going on.

The more insidious advertising disruption is that local businesses need less and less advertising than they once did. Read the rest of this entry →

Posted in Advertising, Audience, Digital media sales, direct access, Disruption, e-commerce, innovation, Media business model, media management, Mobile, Revenue, Sales

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